Honestly, I did not bother reading the Wendy's post as I don't own a car and always never to go a fast food chain anyway but I was wondering whether this topic was a more a solution looking for a problem type of thing. The last time I was in a McDonald's they had huge touchscreens for customers to order their items and that seems to work well. On the other hand I cannot imagine a McDonald's where customers are screaming at screens because voice input is the latest thing in tech ...
I assume that it would be a lot more complicated to design an order screen you can use in the car. So voice makes a lot of sense.
And yes, to urban dwellers in Germany it might seem less of an innovation than for people in the Midwest who have to rely on their cars as the distances are so big.
Honestly, I did not bother reading the Wendy's post as I don't own a car and always never to go a fast food chain anyway but I was wondering whether this topic was a more a solution looking for a problem type of thing. The last time I was in a McDonald's they had huge touchscreens for customers to order their items and that seems to work well. On the other hand I cannot imagine a McDonald's where customers are screaming at screens because voice input is the latest thing in tech ...
Well. I don‘t go to McD very often. But sometimes I do and then the kids want to do the Drive-Thru. Which is always a hassle.
Yes, they have great touchscreens in the restaurants, but have you seen the long lines in the drive-thrus? :)
No, I haven't (because we don't have a car). So the innovation here is that ordering by voice is a bit quicker than via touchscreen? Fair enough.
I assume that it would be a lot more complicated to design an order screen you can use in the car. So voice makes a lot of sense.
And yes, to urban dwellers in Germany it might seem less of an innovation than for people in the Midwest who have to rely on their cars as the distances are so big.