Five Things AI: Apple, Agentic Web, Therapy, Work, Persuasion

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Heya and welcome back to Five Things AI!

This week I attended the yearly ADC Festival, which took place in Hamburg. The Art Directors Club is the leading association for people working in the advertising industry in Germany. One of the main topics this year was, you guessed it, AI. It is obvious that many tasks can be replaced by AI, for instance everything regarding resizing of banners or cutting down videos into different lengths and purposes. And this means that lots of jobs will be gone and also lots of ways agencies could earn money. Ever since GenAI appeared on the scene, clients expect that agencies won’t charge much anymore for banner resizing. At the same time creatives see that AI creates many new opportunities for them to unleash their creative work. So the industry is trying to figure out if AI is friend or foe and I would currently say: it depends. It depends on which part of the value creation chain in the creative industry you are a part of. And I guess this is how AI will disrupt many other industries. The creative industry will be severely disrupted and then creatives will figure out how to use AI for their advantage to focus on their clients’ needs and be as creative as possible.